FIFA gets Toronto artist to design official World Cup poster
Toronto artist Dave Murray just might have his biggest audience yet: the whole world.
Today, it was revealed that the local artist was selected by FIFA to design the city’s poster for the 2026 FIFA World Cup, with each of the 16 host cities across Canada, the United States, and Mexico having their own design.
“The dynamic design emphasizes the magnitude of the FIFA World Cup, its impact worldwide and soccer’s incredible potential for growth not only in Toronto but across the GTA, Ontario and Canada,” a post from FIFA reads. “The grid behind the player represents our city streets and lines on a pitch, as well as the idea of a quilt to symbolize the collection of diverse people and neighbourhoods that come together to make our city special.”
Murray was picked from one of five semifinalists. And while it doesn’t get much bigger than the FIFA World Cup, he’s already had quite the impressive client list in his career, having worked for Major League Baseball and the National Hockey League as well as major publications such as The New York Times.
Toronto will host six games at the tournament, while Vancouver is the other lone Canadian host city and is hosting seven games. Vancouver’s poster is slated to drop on April 15, with all the city posters available for purchase on April 19.
Philadelphia, Atlanta, Los Angeles, Miami, and Houston’s posters have all been unveiled, while San Francisco Bay Area, Boston, and Kansas City are the next three to be released.
The poster is the latest city-specific offering for Toronto, with FIFA also unveiling a unique theme song earlier this month.
That theme, composed entirely of instrumental music, was made by local producer Hill Kourkoutis and features an accompanying video touring around some of the city’s iconic landmarks and neighbourhoods.
Canada’s first match at the World Cup is slated for June 12, 2026 at Toronto’s BMO Field.