Einstein look-alikes gather in Toronto for Guinness World Record attempt (PHOTOS)

What a genius idea!

Toronto’s innovation hub, MaRS Discovery District hosted Einstein look-alikes this morning in the hopes of breaking the Guinness World Record for “Largest Gathering of People Dressed as Albert Einstein.”

The world record attempt kicks off The Next Einsteins, an open competition held by the Canadian Friends of Hebrew University in conjunction with Hebrew University of Jerusalem, the custodian of the Einstein estate. Happening March 28 to April 25, the winner will be awarded $10,000 “in cash as seed money to help realize their genius idea.”

With a strict dress code in effect, the crowd of white-wigged, moustached imposters took over the MaRS building. While spotting geniuses might be more challenging, the Einstein look-alikes all look adorable.

Check out these photos from the “Largest Gathering of People Dressed as Albert Einstein: in Toronto.

Ready to break the @GWR for largest gathering of einsteins! @MaRSDD #thenexteinstein pic.twitter.com/IXorE8aHd0

— The Next Einstein (@TheNxt_Einstein) March 28, 2017

Lookin good einsteins! #thenexteinstein pic.twitter.com/ehWJW8jITb

— The Next Einstein (@TheNxt_Einstein) March 28, 2017

We hope to see you tomorrow at the @MaRSDD building 4 the #thenexteinstein launch and world record attempt. @DamnitMaurie will be there too! pic.twitter.com/jzjCi4E8dt

— Chris Boddy (@TPSChrisBoddy) March 27, 2017

Happening at @MaRSDD: attempt at breaking @GWR for the largest gathering of Einstein look alikes. #thenexteinstein pic.twitter.com/3N8ZvsipvM

— Muska Ulhaq (@MuskaUl) March 28, 2017

A lot of Einsteins here at the #TheNextEinstein @TheNxt_Einstein record breaking attempt. The smartest building in Toronto! pic.twitter.com/x3QIOJK200

— Chris Boddy (@TPSChrisBoddy) March 28, 2017

I have hair again!! #thenexteinstein pic.twitter.com/jXbOMlX8ys

— Francis Ngo (@MrNgoTDSB) March 28, 2017