Mere days after the news dropped that Beyond Meat burgers would be available at grocery stores across Canada by the end of May, the first major chain has brought the burgs on board.
Sobeys grocery stores across Canada are introducing the patties to their shelves today, and the national roll-out should reach all stores by tomorrow, Friday, April 26.
Which means that you can bring these babies to the BBQ even sooner than you thought.
“We’re proud to give Canadians the first taste of The Beyond Burger at grocery retail in Canada,” said Pierre St-Laurent, executive vice president of Merchandising and Quebec, Sobeys Inc., in a press release.
“This builds upon our ongoing promise to bring Canadians the industry’s most innovative food offerings, including great-tasting meat alternatives and healthy plant-based options.”
View this post on Instagram
The plant-based food trend is growing among Canadians from varying dietary backgrounds, and it’s not just exclusive to vegetarians. This reflects the recommendations of the most recent version of the Canadian Food Guide.
“The Beyond Burger provides the delicious and satisfying experience of a burger but comes with the added health and environmental benefits of plant-based meat and is made without GMOs, soy or gluten,” said Ethan Brown, Beyond Meat founder and CEO, in a press release.
Canadians will be able to get their hands on these patties at Sobeys, Safeway, Bonichoix, Foodland, FreshCo, IGA, IGA Extra, Les Marchés Tradition, Rachelle Béry and Thrifty Foods locations across the country, beginning late April.
And, from May 10 to 12, Sobeys will be hosting tasting experiences for shoppers in-store at the following locations:
Sobeys: 287 Lacewood Dr, Halifax, NS – May 11, 2019
Sobeys: 10 Elizabeth Avenue, St. John’s, NL – May 12, 2019
IGA Extra Marche Duchemin et Freres Inc.: 5600, Boul. Henri-Bourassa Ouest – May 12,
Bloor and Islington Sobeys Urban Fresh: Toronto, ON – May 10, 2019
Sobeys: 125 The Queensway, Toronto, ON – May 11, 2019
Hillside Thrifty Foods: 1580 Hillside Avenue, Victoria, BC – May 11, 2019
Broadway Safeway: 2733 West Broadway, Vancouver, BC – May 12, 2019
Safeway Crowfoot: Calgary, AB – May 12, 2019
Safeway Windermere: Edmonton, AB – May 11, 2019