Global eyewear brand Bailey Nelson just opened a new Eaton Centre store

Mar 22 2019, 5:58 pm

Australian eyewear brand Bailey Nelson is continuing their rapid expansion across Canada, with their second Toronto location opening this weekend at the Eaton Centre. It has been a busy year for the brand, as it continues its rapid expansion into North America.

Founded in Bondi Beach, Australia in 2012, Bailey Nelson has quickly grown into a global eyewear brand, with now more than 60 locations in Australia, London, Canada, and New Zealand. With their high-quality, stylish, and affordable eyewear, the company focuses on long-term eye health for all patients and providing eye care for everyone.

While typical optical stores sell comparable products for upwards of $500 (and even $1000), Bailey Nelson’s beautiful, hand-crafted glasses start from just $145. This is done by vertically integrating the company, meaning it designs and manufactures all its own frames, therefore eliminating the unnecessary parts of the supply chain.

Sourcing the highest quality sustainable acetate from Mazzucchelli in Italy, titanium sourced from Japan, and hardware from Germany, the company ensures low costs without compromising quality — eyecare the way it should be.

At every Bailey Nelson store, complete eye exams and eye health checkups are available. Bailey Nelson’s optometrists are dedicated to creating comfortable patient experiences and highlighting the importance of total eye health for everyone.

Set to open on March 28, the Eaton Centre location is Toronto’s second Bailey Nelson store, along with their Queen Street store. For more information, or to book an eye appointment, visit — but be quick, spots are filling up fast.

Bailey Nelson

Address: Toronto Eaton Centre — Unit 2104, 218 Yonge Street


  • Monday — Friday: 10 am — 9:30 pm
  • Saturday: 9:30 am — 9:30 pm
  • Sunday: 10 am — 7 pm

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