Tourism Vancouver has signed a landmark agreement with Airbnb to promote the city to travellers on its platform.
The agreement, billed as the first of its kind in Canada, will see Airbnb leverage its global reach through digital channels such as Instagram, Facebook and Twitter as well as its magazine Airbnbmag, to boost Vancouver’s reputation as a premier destination.
Additionally, Airbnb will work with Tourism Vancouver to expand the variety and quality of licensed accommodation offerings in the city, providing visitors with diverse options to suit every budget and style.
“This partnership is an important milestone for both organizations as we work to meet the growing needs of global travellers to our region,” said Tourism Vancouver CEO Ty Speer.
“We are pleased to be working with Airbnb to attract new visitors and elevating Vancouver’s position as a world-class destination.”
The agreement also includes a data-sharing component with Airbnb agreeing to share intelligence on visitor trends (such as age of travellers and length of stay), as well as relationship-building between the two organizations in order to enhance marketing and industry growth opportunities.
“Airbnb is thrilled to be working with Tourism Vancouver to further build Vancouver’s profile as a global destination,” said Alex Dagg, Director of Public Policy for Airbnb Canada.
She added that the new partnership “serves as an important example of how destination marketing organizations and Airbnb can work together to support tourism and benefit local communities.”
In 2017, more than 400,000 guests travelled to Vancouver on the Airbnb platform, resulting in $425 million of local economic activity.
Since Airbnb was founded in 2008, more than 400 million people have used the site to visit more than 81,000 cities in 191 countries around the world.