If there are two things Canadians care about, it’s coffee and the environment. But with the environmental cost of disposable cups and unsustainably-harvested beans, it’s hard not to feel like loving coffee and the environment are at odds with each other.
Luckily, 7-Eleven Canada has rolled out a new earth-friendly initiative that doesn’t make us choose one over the other. With the “Buy this Cup. Plant a Plant” initiative, 7-Eleven is planting one plant for every hot drink purchased at their stores across Canada. This includes coffees, hot chocolates, teas, and cappuccinos.
7-Eleven and Restoration Packaging have partnered up with restoration efforts in each province to grow new trees and shrubs in areas that have been damaged by wildfires, over-development, urbanization, or deforestation. More than a whopping 20 million plants will be planted every year.
Each plant is local to where it’s being planted and is chosen to play a role in the reforestation and reclamation of that habitat. Plus, all of the plants are native seedlings that have been grown and harvested within Canada. Add this to their natural ability to capture carbon from the atmosphere, and these new plants are sure to make a difference across the country.
This news comes just in time for forest fire season in Canada. An average of 2.5 million hectares of land is burned every year in Canada, with major implications for humans, wildlife, and our natural landscape. Having large amounts of vegetation lost to fire can make the soil more prone to erosion and put infrastructure at risk of devastating flooding, just to name a few long-term effects.
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Reforestation efforts can make an important difference in not only restoring an area but in preventing future wildfires as well. Restoration Packaging has already restored areas burned by the Fort McMurray wildfire in 2016 through its one-for-one planting program. The newly planted vegetation is both native to Northern Alberta and fire-resistant. This means these plants will act as a deterrent (rather than fuel) for the next fire that comes through the area.
Yet another reason to feel great about buying 7-Eleven’s coffee is that it’s small-batch roasted in Canada, ethically harvested, and hand-selected, made with 100 percent premium Arabica beans. Their Colombian Single Origin even beat out fancier leading coffees in a blind taste test. Put all that together, and what you do get? A really good cup of coffee.
Select 7-Eleven stores now offer Uber Eats and Foodora delivery too, meaning great coffee with a conscience is as close to you as your phone is to your fingertips.
Joining the 7Rewards program allows you to earn points on every dollar you spend in-store and then redeem them for free food and drinks. Plus, every seventh drink is free! Points exclude services, fuel, and age-restricted items including tobacco and lottery.
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If you prefer to bring your own mug, you can fill it up for just 50 cents. Any time, any day.
The joy of coffee without the guilt of its impact on the environment. So get that cup of coffee, enjoy the buzz, and count it as your good deed for the day.