Starbucks has launched a new, more sustainable cup in Seattle today.
The coffee giant shared details for in-market testing the new BioPBS™-lined cup in our city, along with San Francisco, New York, Vancouver, and London.
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The recyclable and compostable hot cup solution is a part of the NextGen Cup Challenge, an initiative that is the “first step in the development of a global end-to-end solution that would allow cups around the world to be diverted from landfills and composted or given a second life as another cup, napkin or even a chair – anything that can use recycled material.”
This in-market test is designed to provide insights into the employee and customer in-store experience.
This rollout comes shortly after news that Starbucks is pausing the use of personal cups in its stores due to coronavirus.