This spring, Peeps and Pepsi have come together to launch a collaboration that nobody asked for: marshmallow soda.
The two have created “a delicious new beverage that combines the crisp, refreshing taste of Pepsi cola with the pillowy-soft and sweet Peeps Marshmallow flavor consumers love.”
The drinks will come in 7.5-ounce mini-cans wrapped with the iconic Peeps yellow, pink and blue.
“We know our consumers love our limited product drops, and we believe that PEPSI x PEEPS® will deliver an iconic and delicious pairing that has the potential to become a fan favorite,” said Todd Kaplan, VP Marketing – Pepsi, in a press release.
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Those looking to get their hands on the drinks will have to enter the companies’ #HangingWithMyPEEPS sweepstakes in which Pepsi will award 10 grand prizes, all of which include special edition three-packs of the soda.
The company will also award 3,160 first prizes, which will include three cans of Pepsi x Peeps soda, and a five-pack of Peeps marshmallows.
To enter, Pepsi fans must use the hashtags #HangingWithMyPEEPS and #PepsiSweepstakes, then tag Pepsi on Instagram and Twitter showing how they celebrate spring.