Oregon reveals new 'Stay Home, Save Lives' campaign

The newly minted state-wide Stay Home, Save Lives campaign aims to educate and reach more Oregonians than simple procedures and social media interactions would.

Revealed Sunday by Oregon Governor Kate Brown, the new media campaign will run across the state promoting isolation for the sake of everyone’s health.

Addressing the seriousness of the coronavirus in the Pacific Northwest, geared specifically to Oregonians, the informational advertising campaign will air over television, radio, and social media.

Building out the campaign, the Oregon Government, and the Oregon Health Authority worked closely with the Oregon Health & Science University to ensure its accuracy and advice maintain best practices.

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“We are facing an unprecedented crisis. None of us have been through anything like this before,” said Governor Brown. “The single most important thing each of us can do to protect our community and frontline workers, and to save lives right now, is stay home.”

“As the newly released-modeling has shown, we know that if Oregonians continue practicing social distancing measures, we can give our health care system time to ramp up and get ready to meet the serious threat COVID-19 poses to Oregon,” Patrick Allen, director of the Oregon Health Authority, said in a release.

The introduction to the Stay Home, Save Lives campaign comes less than a week after the Governor announced a ban on all non-essential business and entertainment for the entire state.