Montreal director plugs St-Viateur Bagel in new Hollywood movie

Director Michael Dowse’s new movie, Stuber, stars Dave Bautista, Kumail Nanjiani, and St-Viateur Bagel.

Sort of.

The Onatrio-born, Montreal-raised director has given the city’s most recognized bagel shop some serious shout-outs in his new buddy-cop comedy.

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The film follows Dave Bautista’s tough guy Vic Manning, a detective who recruits his gentle Uber driver (Silicon Valley’s Kumail Nanjiani) for an unexpected night of dangerous adventures.

Nanjiani’s Stu, (Uber…Stu… Stuber, get it?) can be seen wearing a blue St-Viateur Bagel tee throughout much of the film, including the shop’s iconic bagel man logo.

stviateurbagel/Instagram (via: Twentieth Century Fox)

stviateurbagel/Instagram (via: Twentieth Century Fox)

“Check out @kumailn wearing a St Viateur Bagel shirt throughout Hollywood’s action movie, Stuber,” reads a post on St-Viateur Bagel’s social channels. “Thank you to director [Michael] Dowse for including us in his movie!”

Last summer, the landmark Montreal bagel shop got some more Hollywood love as funnyman Adam Sandler swung by for a classic pastry.

Stuber and St-V’s tee is now playing in theatres.