Montreal Canadiens fans have the opportunity to add some fresh merch to their collections.
On Friday, Drake’s lifestyle brand, October’s Very Own (OVO), launched its Winter ’24 “All-Canadian” line in collaboration with the NHL. The collection features apparel showcasing the logos and colours of all seven Canadian NHL teams.
While Maple Leafs forward William Nylander modelled Toronto’s gear in a social media preview, former NHL enforcer Sean Avery represented the Canadiens — and six other teams — as one of the campaign’s faces.
With that said, let’s have a look at the goods.
OVO’s Canadiens-themed pieces include a red mesh trucker cap, featuring OVO’s owl logo, that sells for $68.
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There’s also a retro-looking graphic tee that includes a portrait of a Habs goalie in action along with the NHL’s old Prince of Wales Conference logo. Like the hat, the 100% cotton shirt can also be purchased for $68.
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On the more expensive side of things, OVO has a black Habs microfleece zip-up and red hoodie, going for $168 and $198, respectively.
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Finally, there’s OVO’s pièce de résistance — a multi-coloured Starter pullover jacket.
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The half-zip red nylon jacket, priced at $368, features contrasting white and blue stripes, a kanga pocket, and embroidered graphics for a sleek, sporty look.
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For more details, check out OVO’s full NHL collection on the lifestyle brand’s website.