Montreal is launching a Digital Fashion Week

Jul 27 2016, 11:14 pm

Launching in March 2017 and in celebration of the 375th anniversary of Montreal the city, DFW Montreal’s first edition will kick off in 2017 and take over where the late Montreal Fashion Week left off.

With official beauty partners Maybelline New York, Redken 5th Avenue New York, and essie, the concept of DFW is al about the future of fashion and re-writing the fashion week business model.

“As a brand that translates beauty trends from catwalk to sidewalk, we are thrilled about our partnership with Digital Fashion Week Montreal alongside sister brands Redken 5th Avenue NYC and essie. This is a perfect fit for us with this event being at the forefront of digital innovation providing consumers globally a new way to experience Canada’s unrivaled fashion talent.’’Shared Cammie Guest, Brand Director for Maybelline New York.

Runway shows will be streamed live offering an immersive and interactive experience while networking events and educational initiatives to support Canadian designers will also be key.

Our city offers the perfect platform for DFW with all the amazing businesses that are born here, through the fashion, technology, music, and cultural art sectors.

DFW Montreal will also be partnering with businesses such as C2MTL who inspire and attract global attention to the City of Montreal.

More information to come soon!

Karolina JezKarolina Jez

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