Iconic Montreal-based 2000s clothing brand is making a comeback

Mar 2 2021, 3:33 pm

Montreal-based clothing company Joshua Perets is coming back with a brand new look after an almost seven-year-long hiatus.

Originally founded in 1998, the company was an iconic staple in the wardrobes of tween and teenage girls across Quebec in the late 2000s and early 2010s. It was most well-known for their Schnauzer dog outline logo, loud and colourful prints, and busy logomania designs.

In late 2014, Joshua Perets applied for protection under the federal Bankruptcy and Insolvency Act and shut down its clothing stores across Quebec and Ontario, which were often located in flagship shopping malls like the Montreal Eaton Centre.

This came after an unsuccessful attempt to enter the Australian market in 2013: the company’s store at the largest shopping mall in Adelaide was shuttered only six months after they had signed the lease.

 

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Joshua Perets has been teasing a comeback since late January, and they officially relaunched their new website with a completely revamped collection on March 1. They have confirmed they will be operating entirely online.

They have moved away from their typical 2000s casual styles in favour of athleisure and loungewear silhouettes. Their release has also done away with their signature vivid prints, instead opting for designs with neutral tones. The collection’s more mature feel seems to follow the development of their previously younger clientele.

The company is also calling on its customers to “dig up any 00s JP that makes you feel nostalgic,” in hopes of seeing “what’s still around.”

 

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Elyette LevyElyette Levy

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