Summers in Quebec are synonymous with lakeside hangouts, catching up with friends over great-tasting drinks as the sun sets in a cloud-free sky, and camping under the stars in a dense old-growth forest.
Whether we’re exploring locally or a little beyond our doorsteps, we’re connected to and inspired by the wonders of nature. So, when we discovered that Coors Seltzer, an all-new and refreshing hard seltzer in delicious flavours, lets you give back to Quebec’s natural landscape, we were eager to learn more.
The naturally flavoured hard seltzer, which recently became available on grocery and convenience store shelves across the province in Black Cherry, Mango, Lemon Lime, and Grapefruit, was launched with a key mission: to help protect Canada’s lakes, rivers, and waterways.
To bring this initiative to life, Coors Seltzer has partnered with Change the Course (CtC), a program with a mission to help ensure clean and reliable water for rivers, lakes, commerce, and communities. Through the partnership, every 12-pack helps restore 1,000 litres of Canada’s waters.
It’s not often that we have the chance to stock our cooler box for summer adventures with drinks that help us give back to the vibrant waterways that meander through the beautiful province we call home, delivering clean water to surrounding communities and wildlife.
But Coors Seltzer makes this possible, and the hard seltzer brand is set to — in the next year alone — support on-the-ground CtC projects that have a goal of restoring two billion litres of water across four provinces in Canada. We’ll let that impact sink in for a moment.
Here in Quebec, the partnership will see Coors Seltzer support a water restoration project that’s set to positively impact the Saint-Maurice River and the Saint Lawrence River, downstream of Montreal. One of the key issues to be addressed during the CtC project’s execution? Pollution.
The pollution caused by runoff from working lands, specifically, will be examined. It transports sediment and contaminants, and if left untreated, delivers them into rivers and lakes. The construction or restoration of retention ponds and wetlands, restoration of shoreline vegetation, and how reconnecting rivers to floodplains can slow waters during high flows will also be explored.
When water retention occurs for longer, it allows sediments to settle, further reducing contaminants that enter receiving bodies of water.
“We like to say that Coors Seltzer presents the easiest volunteer program,” said Ava Gladman, brand manager. “And while we say that in a light-hearted way, we actually really are making a difference here in Quebec with the help of people who love sipping on a good hard seltzer.”
If you’re keen to help Coors Seltzer with its restoration efforts in Quebec, simply visit your local grocery or convenience retailer to pick up a pack of Coors Seltzer.
For more information about the Quebec water restoration project as it progresses, visit coorsseltzer.ca.
For every pack of Coors Seltzer printed in Canada, Molson Coors Beverage Company will fund projects administered by Change The Course designed to help restore Canada’s waters. Each 12-pack or “12-pack equivalent” (4260 ml) equates to 1,000 litres of water restored. Find more details at coorsseltzer.ca and changethecourse.us/coorsseltzercanada.