14 photos from the Starboy Pop-up in Montreal

The Weeknd’s new album, Starboy, dropped Friday, and in its honour, a pop-up car was spotted in downtown Montreal.

A parked black Lincoln with a giant red light bolt coming out of the top took over the corner of Maisonneuve and Montagne. On the ground beneath the car, yellow lettering that read “Starboy – The Weeknd” could be seen. The license plate is also a nod to the singer’s name. Finally, the windows were down, the stereo was blasting Starboy, and the entire installation was surrounded by yellow caution tape.

Talk about some genius guerrilla marketing.

Of course there was no lack of epic images being snapped of this beauty all weekend but in case you missed it, here are 14 photos of the installation:

 

A photo posted by Jeremy White (@onairwithjeremy) on Nov 25, 2016 at 10:35am PST

A photo posted by hayley (@hayleysteinman) on Nov 25, 2016 at 10:38am PST

A photo posted by Joe C (@joecristiano) on Nov 25, 2016 at 10:33am PST

A photo posted by Meg (@megan.alice23) on Nov 25, 2016 at 8:49am PST

Neon car murder Montréal. #starboy pic.twitter.com/zX5mUAJDdi

— Mara (@Swyftlet) November 27, 2016

A photo posted by Sofia 🦄 (@sofialintzz) on Nov 27, 2016 at 5:10pm PST

Saw this today in Montreal #Starboy #TheWeeknd pic.twitter.com/sT2k9ep54P

— Sherriie Stelly Vivi (@Sherriie) November 28, 2016

A photo posted by Anisha Patelita (@anisha_patelita) on Nov 26, 2016 at 8:18pm PST

A photo posted by Stefan Doyno (@thewritestefan) on Nov 26, 2016 at 6:42pm PST

⚡️⭐️boy⚡️ #STARBOY #montreal @theweeknd pic.twitter.com/XEeywCKdYX

— Débora Oliveira (@debbyolixo) November 27, 2016

A photo posted by Sebastian Vazquez (@sebbyvazquez) on Nov 26, 2016 at 2:27pm PST

A photo posted by Deanna Duxbury (@deannajvd) on Nov 27, 2016 at 10:09pm PST

Saw the #starboy car in #montreal ⚡️✝️⚡️ pic.twitter.com/47KBolcEgF

— Wicked Kate (@La_Katialogie) November 25, 2016

MONTREAL @theweeknd @lamarXO #starboy pic.twitter.com/w2c5UFtuaQ

— juju bean (@juu_xo) November 25, 2016