Almost half of Canadians are planning to take a road trip this summer, an increase of nearly 10% from this time last year.
According to a new poll conducted by Leger Marketing (on behalf of Toyota Canada), over three-quarters (76%) of Canadians indicated that the pandemic has given them a greater appreciation for the great outdoors. In comparison, two-thirds (65%) feel it has given them a greater appreciation for travel within Canada.
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The poll says the majority of Canadians (73%) have had to change their summer vacation plans due to the pandemic, and eight in ten plan to stay closer to home than usual this time around. Nearly half (43%) of Canadians said this summer could be the perfect time to explore the country via road trip.
Of those planning a road trip, two-thirds (67%) are opting for a shorter day trip. Of those planning a road trip, 35% of respondents said they would be travelling only four to six hours away from home.
According to Canadians polled, the top destination activities are hiking, walking, running, rollerblading, camping, and sightseeing.
Half of the respondents plan to enjoy the outdoors while visiting friends and family when restrictions allow.
With their new appreciation for the outdoors – along with greener destinations and activities – Canadians indicated they want the journey itself to be more eco-friendly. More than half (58%) of Canadians would feel better opting for a hybrid vehicle because of the environmental benefits.
Three-quarters (75%) of those planning a road trip this summer said they would continue to wear a mask in public as an added safety measure.
“It’s not surprising that, over a year into the pandemic, Canadians are more eager than ever to get back behind the wheel and explore our beautiful country as soon as it’s safe to do so,” says Stephen Beatty, Vice President, Corporate at Toyota Canada. “We are so fortunate to live in a country that has so much to offer in terms of scenic drives and outdoor adventure, and it’s wonderful to see an increased appreciation for the outdoors.”