A global cannabis company has partnered with Calgary’s own Venture Communications.
Nuuvera, a company working towards the commercial production and global distribution of cannabis products, recently announced that it has become partners with Alene Dickinson’s Venture Communications, a marketing firm operating out of Calgary, Alberta.
The company is gearing up for the Canadian government’s expected legalization set to come in July 2018, and is hoping that a partnership with Venture can strengthen their presence in such a new market.
“Nuuvera is building a global company for an emerging industry, with emerging markets so we were looking for an agency that can build a global brand based on Canadian principles,” said Lorne Abony, Nuuvera CEO, in a release.
“It only made sense for us to work with Arlene Dickinson, one of Canada’s top marketers.”
Dickinson herself commented that Nuuvera’s reach will not just encompass a newly legalized Canada, but also to the rest of the world.
“Canada is blazing the way in this fast evolving market,” said Dickinson in the release. “With its mission to lead industry innovation by creating high quality, consistent and safe products, Nuuvera is perfectly positioned to capitalize on the opportunity – in Canada and around the world.”