A mind-bending new museum is coming to West Edmonton Mall and you won't believe your eyes

May 12 2026, 9:24 pm

If you have an appreciation for the weird and wonderful, then you’ll want to head over to the West Edmonton Mall this spring to check out its latest attraction.

The globally beloved Museum of Illusions is opening its first-ever Alberta location on May 15, and you can get in on the action.

Entering the illusion

The Museum of Illusions is built around the pillars of perception, illusion, and interactive design in a highly visible and immersive experience that blends science, art, and entertainment.

Think installations that use mirrored reflections to create an illusion of endless space, or rooms where perspective alters how people appear in size. Not simply entertainment or education, but a mixture of both. Edutainment, if you will.

The museum is located in Phase IV, Level 1 of West Edmonton Mall, near Cineplex — AKA, right in the heart of one of the mall’s primary entertainment hubs, amid heavily visited destinations and experience-driven attractions.

A global experience

While this may be the first Alberta location, Museum of Illusions has over 60 locations worldwide and is the largest chain of privately held museums of its kind. Millions of visitors annually flock to these locations to visit exhibits that explore how the human brain interprets reality and leave with memorable stories to share.

Whether you’re embarking on a unique family outing, a date night, or just checking it out with friends, the clever and curated experience is sure to evoke a sense of wonder and playfulness in anyone who steps through the doors.

Tickets are available for purchase online, and are $30 for children, $40 for adults, and $125 for a family of two adults and two children under 13. Don’t miss out on the chance to experience the wacky and wonderful reality that awaits at the Museum of Illusions Edmonton.

Museum of Illusions Edmonton

Where: West Edmonton Mall, Unit 1392, Phase 4 – 8882 170th St. NW
When: Opens to the public on May 15
Cost: $40 for adults

Daily Hive

Branded Content

This content was created by Hive Labs in partnership with a sponsor.
ADVERTISEMENT