REESE’S just launched two nostalgic BIG CUP flavours for a limited time — and yes there's a sneaker drop

Summer is almost here, which means a season of bonfires, picnics, and limited-edition treats worth getting excited about.

The REESE’S brand is turning up the flavour this summer with the introduction of two new limited edition BIG CUPS: REESE’S BIG CUP with Strawberry and REESE’S BIG CUP with Marshmallow.

Sweet memories and sweeter treats

 

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The first new release, REESE’S BIG CUP with Strawberry, puts a fruity twist on a classic, combining smooth milk chocolate, peanut butter, and a layer of strawberry-flavoured filling that’s reminiscent of PB&J sandwiches – minus the bread, of course.

REESE’S BIG CUP with Marshmallow delivers a nostalgic experience, pairing the iconic combination of chocolate and peanut butter with a soft and gooey marshmallow flavoured filling, inspired by delicious summer s’mores.

What happens when you use REESE’S BIG CUP with Marshmallow in the creation of an actual s’more? Probably a mouthful of s’more-ception chocolate deliciousness with a fun peanut butter twist.

Win exclusive REESE’S BIG CUP-inspired kicks

To make the launch even sweeter, the REESE’S brand is teaming up with Canadian sneaker artist Inked Out Kicks to create 10 exclusive pairs of custom REESE’S brand sneakers, inspired by the new limited-edition BIG CUP flavours.

If you want to get your hands on (and feet into) these sweet kicks, enter the contest ASAP! From April 13 to 27, 2026, fans can enter for the chance to win these rare shoes designed by an icon in Canadian footwear, which are just as limited as the new BIG CUPS themselves.

With summer around the corner, now’s the time to try out the new REESE’S BIG CUP flavours (available for a limited time at Canadian retailers, until supplies last), and enter for your chance to win the ultimate REESE’S-inspired summer flex.