Healthy hydration: We tried Fresh Beauty’s Soy Face Cleanser and here’s our first thoughts

Washing your face may seem like a simple task, but with so many different kinds of skin concerns, finding a skincare routine that works best for you can be tricky.
Sensitive, dry, combination, and oily skin girlies don’t have to look far for a cleanser that works across the board with Fresh Soy Face Cleanser, designed for all skin types with the goal of leaving skin refreshed, hydrated, and balanced.
Don’t believe the hype? We tested it out — and let’s just say we were extremely happy with the results. Here’s the what’s-what on our new favourite cleanser.
Total sensory experience

Daily Hive
With its lightweight consistency and natural scent (thanks to cucumber extract), Fresh Soy Face Cleanser had my senses engaged before I’d even applied it to my face. With wet skin, I worked up a rich lather and gently massaged it into my face, removing all of my makeup.
I found the cleanser to be immediately refreshing, quickly calming spots of redness on my face and easily taking off my mascara. Plus, it didn’t have a painful burning eye sensation — it’s ophthalmologist-tested for safety, making it perfect for those who wear contact lenses or have sensitive eyes.
After I removed the product from my face, my skin did not feel tight or stretched out — nor did the product leave a greasy film behind. Fresh Soy Face Cleanser is designed to cleanse without disrupting your skin’s pH and also supports a healthy moisture barrier, and this was something I definitely noticed. Even after you rinse it off, your skin will have at least 10 per cent more hydration, based on product tests.
Soothing and hydrating

Daily Hive
Bonus points for me and my acne-prone skin, Fresh Beauty Soy Face Cleanser also removes sunscreen and pore-clogging impurities, especially important during the warmer months! Rubbing my cheeks and forehead, I could tell my skin felt smoother but not stripped — a win-win.
The cleanser’s soy proteins are rich in amino acids, which are known to improve skin smoothness, while its aloe vera properties soothe and hydrate. Even better, the soy used in the cleanser is upcycled from the food industry to reduce waste!
I’m not alone in noticing the improvement of my skin with Fresh Beauty Soy Face Cleanser either — in a Fresh Beauty survey, 91 per cent of those polled said it calmed visible redness in a self-assessment over four weeks, and 92 per cent agreed it visibly refined pores.
Treat your skin with the Fresh Beauty Soy Face Cleanser

Fresh Beauty
Though only a few minutes long, the entire experience of using Fresh Beauty Soy Face Cleanser was almost spa-like.
It filled me with rejuvenation and left me with a brighter complexion, which had me feeling ready to take on the day. I for sure felt more awake and bright-eyed — who would’ve thought washing your face would be such a treat?!
If you want to start or end your day with effortlessly clean and smooth skin, try it out for yourself! Fresh Soy Face Cleanser is available online and in-store at Sephora locations across Canada.
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