When an employee at an independently-owned southeast Calgary Tim Hortons franchise took the initiative to make poppy-shaped donuts in honour of Remembrance Day, they probably didn’t expect the sweet creation to hit such a sour note on social media.
The donuts, which were topped with red sprinkled around a dollop of jelly, received criticism on social media after notable Calgary-based Twitter account Crackmacs posted a photo of the treats on November 9.
People were debating whether this donut was a tribute to veterans or an inappropriate way to cash in on the sacred and registered trademark symbol.
I don’t see the big deal. They may be making money off it it, but they are also helping us remember.
— Calgary Threetone (@Calgary3tone) November 9, 2017
American owned Canadian brand Tim Hortons missed the cultural mark. Local merchant with good intentions made a little faux pas and social media, as always, is freaking out. #culture #Poppy #veterans. https://t.co/u89asPxEUL
— Lucia Harper (@YEPBusiness) November 9, 2017
So tacky. -Tim Hortons ‘Poppy Doughnut’ Doesn’t Go Down Well With Some https://t.co/4d4giLqFwB
— Rondi Adamson (@rondia) November 9, 2017
People are at Tim hortons to buy a coffee and a donut.. Unless this thing costs considerable more money than the standard one, its a non-issue. Poppy collection boxes at those tills likely got more donations that day.
— Andrew (@ehmarchand) November 9, 2017
Seriously?!? As if these doughnuts looked like poppies to start with!
I’d love to see the trademark law on this one pic.twitter.com/wg0FRPo714
— Xander (@iszatright) November 8, 2017
Ah! A nice gesture. Doesn’t look much like the special poppies we wear for Remembrance Day. Besides, the evidence will quickly disappear. I bet the vets will gobble them up.
— Judy 🇨🇦 (@JudyRya18026210) November 9, 2017
Clearly, people are torn on this issue as reactions about the donuts were mixed.