A Canadian protein-infused chocolate maker has made headlines all over the world because of the name of his product: Shyte Chocolate.
You’ve probably heard it before, it’s a relatively well-known term meaning plural of sh*t that’s commonly used in the UK, and we’re pretty sure the brand’s creator Kevin Richards knew that too.
It’s a REAL product created with the World’s highest quality chocolate, infused with protein and it’s delcious! I mean it when I say #EatShyte
KEVIN RICHARDS, Belgium Master Chocolatier & creator of Shyte Protein Chocolate #ShyteChocolate https://t.co/dfeF9VMPPj
— KevinRichards (@KevinRichards71) April 20, 2018
The chocolate maker, who is based in Barrie, ON, acknowledges the hilarity of the name, but they don’t really give a sh*t if you like it or not, he holds his chocolate protein bars are top-notch when it comes to taste.
“We may be silly, but we take our chocolate very seriously,” reads Shyte Chocolate’s website.
The chocolate is currently available in six stores in Ontario and one in Alberta, but it can be ordered online worldwide in several varieties of white, milk, and dark chocolate.
Shyte Chocolate has officially gone viral, and the Internet’s reaction to the name is priceless.
— John Player (@JohnPlayerNo6) April 20, 2018
Can’t wait to get my hand on a bar of #shytechocolate
— Aidan Macdonald (@AidanMa30157348) April 20, 2018
— Jonny Townsend (@Taansend) April 20, 2018
— Suzanne (@SuzieLovesMikey) April 20, 2018
— Chris Houston (@thewayitchris) April 20, 2018
Oh My Fuckin God, I am dying.
Surely this guy has one Scottish friend who should have told him? pic.twitter.com/9A9wO8kynF
— iRoy, still spreading SHYTE (@Roy_Isserlis) April 19, 2018
— Jer Hetherington (@Hedginald) April 20, 2018
Only Canadians would release a chocolate called “SHYTE” and think it’s okay, Scotlands gonna have a field day on this one pic.twitter.com/STzMypLlpl
— Matt (@TenBitHabbo) April 20, 2018
— Laird of Glencairn (@MarkYou05730747) April 19, 2018
So there’s a Canadian chocolate company called ‘Shyte Chocolate’ and they’re telling people to #eatshyte. As a Scotsman This brings me great joy to read 😂
— Mighty Wereball (@MightyWereball) April 20, 2018