Shaw's encouraging Canadians to end bullying with its #PinkShirtPromise campaign

Dec 19 2017, 11:06 am

Shaw is teaming up with community partners across the country for its #PinkShirtPromise campaign, which is inspiring Canadians to help end bullying.

The goal of the campaign is to prevent the psychological effects of bullying according to Chief Executive Officer of Shaw Communications Brad Shaw.

“Bullying is destructive, emotionally damaging, and, in some cases, deadly, and no child should have to suffer from its harmful and negative effects,” said Shaw.

“Shaw’s #PinkShirtPromise campaign is a powerful initiative that gives us the ability to work closely with our partners to create safer environments for children and youth – whether at school, at home, or online.”

Image: #PinkShirtDay Twitter post

Image: #PinkShirtPromise Twitter post

Canadians can participate in the campaign by taking a stand on social media and sharing their personal pledges using the hashtag #PinkShirtPromise. They can also post a photo of their pinky or a photo of themselves making a pinky promise with a friend or family member using #PinkyPromise. After, they can nominate three friends to do the same for the purpose of promoting accountability and maintaining commitment to the promise.

Everyone who participates in the campaign will be entered for a chance to win an ET Canada Experience, which includes flights for two to Toronto and two nights hotel accommodation, along with a $1,500 dollar shopping spree at a participating shopping centre. Visit to learn more.

Image: #PinkShirtPromise Twitter post

Image: #PinkShirtPromise Twitter post

Through the Shaw Kids Investment Program (SKIP), #PinkShirtPromise brings together the expertise, knowledge, and resources of community partners from across the country. Key SKIP partners include Youthlink Calgary, Canadian Centre for Child Protection, Kids Help Phone, MediaSmarts, Companies Committed to Kids, and Rock Solid Foundation.

Shaw’s #PinkShirtPromise campaign starts on Safer Internet Day, which is supported by the Canadian Centre for Child Protection and encourages people to raise awareness about the importance of online safety by tweeting and posting using the hashtags #SID2016 and #Up2Us. For more information on Safer Internet Day, visit

Image: #PinkShirtPromise

Image: #PinkShirtPromise Twitter post

To support #PinkShirtPromise and enable participants to easily post and share their promises Shaw will open up its Shaw Go WiFi Guest Network. Joining gives access to 75,000 active hotspots across the country on Pink Shirt Day. Shaw Internet subscribers already have access to the Shaw Go WiFi service while others can access to the Guest Network by searching for available WiFi connections on their devices and selecting ‘ShawGuest’ from the list of available options. A full list of locations is available at or by downloading the Shaw Go WiFi Finder app.


DH Calgary StaffDH Calgary Staff

+ News