A new social media campaign video came out on Tuesday, September 15 in hopes to get Canadian Millennials excited about voting in the nearing Canadian Election Day.
It has been noted that in the 2011 election approximately 40 per cent of Canada’s 18 to 35 year-olds didn’t bother to vote but this campaign is trying something new and creative to get the Millennials excited about voting.
The new social media campaign, the Vote Slapshot Challenge, uses a similar nomination model to the ALS Ice Bucket Challenge, where young Canadians are encouraged to participate by completing these 3 steps:
1. Commit to Vote
2. Take a Slapshot
3. Nominate 3 Friends
Canadians between 18 to 35 years-old are being asked to take the challenge.
One must wear a Canadian NHL team jersey, or something Canadian then they must take a slapshot, it can be as creative or simple as the individual wants.
The goal of the campaign is to get Millennials to start making their slapshots today, change the low voting numbers and have fun in the process.
The Vote Slapshot Challenge ends on Election Day October 19.