These are the most trusted brands in Canada in 2019

Mountain Equipment Co-op (MEC) has been named the most trusted brand in Canada, by the University of Victoria’s Peter B. Gustavson School of Business.

The Gustavson Brand Trust Index measures the relationship between brand and performance, social equity, and trust and advocacy for brands in Canada.

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The index measured responses from 7,2000 Canadian consumers about 313 national corporate and product brands across 26 categories. The team behind the index found Canadian consumers closely link brand trust with consumer advocacy.

This year, the top three most trusted brands in Canada are membership-based businesses, with MEC leading the pack followed by the Canadian Automobile Association and Costco Wholesale.

The findings revealed that consumers have different expectations of brands depending on what they sell—consumers place more value on relationship trust with service-based brands. In contrast, consumers place more value on functional trust with product-based brands

Additionally, female consumers are more trusting than their male counterparts, however younger Canadians, regardless of gender are less trusting than their elders.

Canada’s Top 10 Most Trusted Brands for 2019