M&M Meat Shops go through major rebrand, look to change image and broaden target market

M&M Meat Shops are going through a major rebranding phase, from their stores to their website, the Canadian frozen food brand is looking to revamp its image.

The newly named “M&M Food Market”, along with new mantra “Helping you make real food for real life”, is adopting new exterior store signage along with over 100 new and improved products, packaging, and product stories. The rebrand also transcends over to their website with an increased focus on the M&M Food Market online ordering platform called eOrder. This new service allows customers to place an order online and pick it up in store.

“The focus on Helping You Make Real Food for Real Life means helping customers put food on the table that they can feel good about, says Andy O’Brien, CEO, M&M Food Market. “This includes the types of meals offered and the ingredients within them; food that helps consumers make mealtime happen, with inspiring ideas and simpler preparation and options for everyone at the table, for all occasions.”

Changes to the stores will include shelving organized by category to help simplify shopping, and products that customers have indicated they want more of. The frozen food organization has been know for its convenient, simple options but now recognizes Canadians need creative meal solutions that address any situation, whether it’s a side, an appetizer or the main course.

“While most Canadians are making meals at home and the weeknight meal challenge still exists, our research found that M&M isn’t top-of-mind when it comes to everyday foods,” says O’Brien. “This reinvention gives M&M Food Market an opportunity to differentiate ourselves through food quality, variety and a convenient customer experience to help Canadians solve these mealtime challenges.”

The new roll out started at the beginning of March with their new name being printed on flyers and on their new website and social media platforms. They will also be adding new uniforms to their dress code, in store staff training programs, and a new advertising campaign this summer. The company says their new strategy will target both new and existing customers.