McDonald’s new Mighty Angus burger is really redefining the fast food burger, as it is much more like a home cooked burger. The Mighty Angus launched August 6 and costs around $6.40 depending on the restaurant location. Calgary Buzz got to experience how McDonald’s created its newest permanent premium burger on the menu, during a behind-the-counter “Open Kitchen Flavor Session.”
Senior Marketing Manager Gavin Stafford and his team welcomed us and educated us on what is happening behind the scenes at McDonald’s.
During the session the staff were amazing; they served appetizers with fresh hummus and vegetables, as well as apple slices all fresh from McDonald’s fridge. When it came to the real meal, the Mighty Angus, we were ready.
Everyone knows in order to have an outstanding burger you need to start with the beef itself and McDonald’s shared with us that the Mighty Angus is made of 100% Angus beef, the very same beef one could find at the butcher shop or grocery store, and is sourced from Canadian farms.
It starts with the sesame and poppy seed bun, and contains smokey Angus aioli sauce, fresh lettuce and tomato, deliciously grilled onions, processed cheddar cheese and hickory smoked bacon pieces.
What also makes this burger different from some of the other McDonald’s burgers is the chopped bacon. Andrew Sarta, Strategy & Innovation Leader at McDonald’s Restaurants, told us, “it has a different flavour” than the bacon strips, which is a more traditional style of McDonald’s bacon on burgers.
Sarta and his team have put in a considerable amount of effort to create the Mighty Angus. Sarta said that before choosing the Mighty Angus burger they had four other recipes that were on the panel for people to choose from. There was a lot of debate on how to improve as well as many adjustments before they finally decided which burger would live up to its name.
The Might Angus by itself is tasty and filling, and in the end “I’m lovin’ it”.