McDonald’s new Create Your Taste Burger is the newest addition to their changed dining experience. The fast food giant is now implementing a system where you can custom-build your own burger. From the type of bun, or a lettuce wrap in place of a bun, to the sauces and condiments, there are nearly 30 options to choose from.
The transformation started last year when McDonald’s started adding self-serve kiosks at various stores across Canada. Now, with the CYT burger, McDonald’s is introducing a new guest experience initiative, a new way to dine out. Across the 140 participating restaurants in Alberta, you’ll be able to use self-order kiosks when you walk in, be greeted and helped by guest experience leader, create your own custom burger, and receive table delivery service.
The CYT burgers are prepared in newly remodelled kitchens where an entire line is dedicated to custom orders. McDonald’s says with the transformation they’ve created 1,900 new jobs in Alberta and have invested around $225,000 into each store for brand transformation.
“I really like the position,” guest experience leader Sarah Paris told Calgary Buzz. “I was looking for a job where I could talk to people and I love it because now it’s giving the guest the ultimate experience.”
“I think it’s a great concept and the best burger I’ve had,” said Operations Manager Kurt Schaufele. “Really customizing the experience, from greeting, to helping out at the kiosk or even helping a family get seated.”
As part of their brand transformation, McDonald’s has also introduced a new McCafe bakery lineup. All pastry items are made in Canada with exception of their croissant, which is flown in directly from France. There is even a gluten free brownie to choose from.
Alberta is the first province in the country to have all their restaurants online and the transformation is expected to be implemented by the end of 2017.