H&M has announced they’re teaming up with Parisian fashion house Kenzo for a new collection launching November 3.
This collection follows the launch of Balmain x H&M last fall, where eager fashion fans lined up around the block on Granville Street to get their hands on the collection.
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Since creative directors Carol Lim and Humberto Leon joined Kenzo in 2011, the brand became known for bold colours, vivid prints, and creative digital campaigns.
Lim says the decision to collaborate with H&M was an easy one to make.
”We were really excited. Obviously, we’re the latest in a line of a lot of incredible people. We were like, ‘We’re in great company!’” She said in H&M Magazine.
Kenzo was first launched in 1972 by Japanese fashion designer Kenzo Takada. He was the brand’s creative director until 1999, with Antonio Marras taking over in 2003.
Summer calling! Prepare for the heat on https://t.co/9iIg0nBm0Q pic.twitter.com/MWsKcIq8D5
— KENZO (@kenzo) May 19, 2016
Siouxsie looking like a bae in #KENZOSS16 https://t.co/yX3NyApruO pic.twitter.com/QLYKuFOdCW — KENZO (@kenzo) May 9, 2016
“With this collaboration with H&M we want to think big, push the boundaries, and bring the new energy of Kenzo to everyone around the world,” says Lim and Leon. In the Twitter-verse, excitement seems to be ramping up already:
I’m definitely here for kenzo x h&m these leopard prints are giving me life — Jenna (@lessthannaked__) May 26, 2016
Interested in seeing what H&M & Kenzo come up with — ادوارد تايلر (@BlowMe_OrVANIsh) May 26, 2016
So Kenzo and H&M come together…. beautiful thing my people looking forward for this
— Tiffany Colon (@Black_Dahlia_21) May 26, 2016
Kenzo x H&M I’m waiting… — Brian (@briancwj97) May 26, 2016
A video posted to YouTube gives fashionistas a sneak preview of what to expect from the collaboration: bold hues and off-beat creativity.
[youtube id=”ndKV3ySA4ms”]
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