Swedish heritage brand Fjällräven opens new location in Calgary

May 17 2019, 6:58 pm

Swedish heritage brand Fjällräven continues to progress into the Canadian market with the grand opening of their newest location in Calgary.

The new Calgary storefront, located at #130 815 17th Avenue SW, is sure to please any nature enthusiast, from beginners to experts alike!

 

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Throughout its history, Fjällräven has established a strong culture of sustainability, with the company continuously thinking of new ways to innovate the business while staying true to its values.

The company believes in maintaining sustainable and ethical practices at all stages: design, material, selection, and production. The Arctic Fox Initiative is a program that uses funding from the sale of selected products like special-edition Kånken backpacks to help fund projects that protect and preserve flora, fauna, and outdoor life.

The newest location will offer a full product range, including the iconic Kånken backpack, technical and eco-friendly clothing like the Bergtagen Eco-Shell Jacket and Abisko Trail Tights, as well as a full line of parkas best suited for Alberta’s cooler temperatures.

 

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Like other locations, the Calgary store will offer unique customization options, such as an in-house tailor to ensure every item fits perfectly, and on-site waxing of any materials (instantly making it waterproof).

Visit Fjällräven’s Instagram and Facebook for updates and upcoming product news.

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