Calgary’s entertainment and restaurant lifestyle scene is seemingly being driven by its population growth, despite the challenges to the local economy.
The most recent census indicated that Calgary’s population has grown by 2.99 per cent this year. Alberta’s median age was 36.5 in 2011, this is younger than the median national age of 40.6, according to the Calgary Herald.
Due to the influx within this demographic there has been an increased amount of pressure on the restaurant and entertainment industries to meet the demand. Businesses are taking note of the growing young entertainment culture and are capitalizing on its profitability.
A specific business among them is Blueprint, Western Canada’s leading entertainment, lifestyle and event organization.
The Vancouver-based team expanded into both Calgary and Edmonton last summer. Blueprint had been working on growing the company very closely with the locals before their expansion and continue to work closely with them currently.
“We had been doing some parties in Calgary” Alvaro Prol, one of Blueprint co-founders, said. “Our company had grown so it was a good opportunity to work with the local guys, to grow our business together.”
Blueprint has invested hundreds of thousands of dollars on developing Calgary’s music scene and emerging youthful culture. They have faced challenges over the last year but have found the overall response to be positive and are increasingly more excited about sharing their love of music and events with their fans.
“Calgary, I feel, is such an exciting city” Prol said. “It’s happening and Edmonton too.”
Blueprint is currently looking forward to their upcoming events and performances such as ALESSO, ODESZA, and ARRIVAL in Calgary. The teams next event is the 2nd annual year of ARRIVAL happening on October 9 at the BMO Centre.
These events mark the continued push to expand the entertainment industry and artist-driven events among young people in the Pacific Northwest to meet the large demand.