The search for Canada's next wing-eating legend is on and you could win wings for life
It’s been a big summer for sport so far, but it’s not over yet. While much of the world is glued to the big soccer tournament, one Canadian restaurant chain is putting a different kind of athleticism in the spotlight.
St. Louis Bar & Grill is searching for the country’s next wing-eating legend with the return of Wingsanity.
Until Aug. 3, wing lovers can feast on unlimited Original, Dusted, Boneless and Plant-Based Wings for just $24.99, with no drink purchase required and, perhaps most importantly, no limit on how many wings you can order. As long as you keep eating, they’ll keep bringing them!
An all-you-can-eat challenge for champions
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This year, the competition is kicking things up a notch with the debut of the Hall of Famished, an in-restaurant leaderboard celebrating the biggest wing eaters at every St. Louis location across Canada.
Each week’s winner at every restaurant earns a one-in-five chance to win free wings for a whole year, while also securing a spot in the grand prize draw for free wings for life.
No wing left behind
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And let’s just say Canadians are well and truly up for the challenge. Last summer, guests ordered more than 125,000 Wingsanity meals, and this summer, someone in Manitoba has already eaten 100+ wings in one sitting!
“We’re witnessing true greatness right here in our booths,” says Royal Nasager, Vice President of Marketing and Strategic Partnerships at Aegis Brands Inc. “We’ve seen guests track their wing consumption on social media (and napkins) for years, and we knew it was time we gave the sport of wing eating the recognition it deserves.”
Not sure if you’re cut out for ultimate wing glory? Give it your best shot anyway, because standout performances could even earn exclusive Wingsanity 2026 T-shirts.
So, whether you’re a diehard wing fanatic or just looking for an excuse to gather your friends and enjoy good food, why not join the fun and get a little competitive at St. Louis Bar & Grill this summer?
Or, if you just want to follow the race as it unfolds, you can stay updated and cheer on your local MVEs (aka Most Valuable Eaters) on the @StLouisWings Instagram.
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