Calgary’s small business community has come up with a way to inform customers and spread solidarity during the COVID-19 pandemic.
Project #TogetherYYC is a series of colour-coded signage that small businesses can place on their shop windows to indicate how their business has shifted during the pandemic.
Red means we’ll be back, Orange means shop online, Teal means that they’re open for takeout, and Purple indicates curbside pick-up.
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“As Calgarians, we face adversity by coming together. As a flood victim in 2013, my family was fortunate to benefit from the Calgary community spirit first-hand,” said Lisa Shelley, CEO of Neal’s Yard Remedies and one of the founders of the initiative, in the release.
“We had volunteers delivering sandwiches, helping remove furniture from basements and delivering fuel for generators. We surpassed that very difficult time by coming together […] In the face of COVID-19, we understand the importance of staying apart, but that doesn’t mean we can’t come together in solidarity, we just have to be creative about it.”
Calgary entrepreneurs can access the posters for free through the #TogetherYYC website, which can be downloaded and printed out onto a standard piece of 8.5×11 poster paper.
“When Lisa mentioned how negative all the closed signs were and her dream of changing this narrative, I immediately jumped on board and said ‘let’s do it!’ said owner of Urban Production Group and #TogetherYYC founder, Jenifer Rempel, in the release.
“I wanted to find a way to help, and with my years of experience working on events in Calgary and connecting the local community I knew that if we all joined together we could bring this dream to life.”
The initiative also hopes to cast a more proactive and positive light on the uncertain future, shifting the conversation away from the downtrodden signage left on many businesses’ front doors.
Here’s a look at the colour-coded signs: