Bottled water is a thing of the past. Bottled air is the future and one Alberta company, Vitality Air, has already begun to tackle this new venture by selling compressed air in a bottle.
We know what you’re thinking, “air is free for all to breathe, isn’t it?” Sure it is, but in many developing – and even industrialized – nations clean air is nowhere to be found. Smog filled cities, like Beijing, don’t get many, if any, days of clean air. Enter, Vitality Air.
Remember, many laughed at the notion of buying bottled water years ago, but now you can buy it almost anywhere.
While initially starting out as a joke selling air in sealable food bags, the sales are no laughing matter. Vitality Air marketed the product on China’s eBay equivalent, Toabao, and sold out almost immediately. Given Beijing’s smog problem, you can understand why this idea would be such a hit. Many other cities around the world suffer from similar air quality problems and will be considered key new markets for bottled air companies, like Vitality Air.
One can’t help but think about Dr Suess’ movie The Lorax when hearing about this lucrative venture. If you haven’t seen the movie, here’s a clip of the “O’Hare Bottled Air” commercial: