It’s been ten days since Arlene Dickinson started a Twitter challenge to raise funds for the Calgary Food Bank.
What started as a social media campaign for $10,000 has had some seriously impressive results.
The fundraiser has now raised a whopping $512,000, Dickinson announced on Tuesday.
I want to report the final total for our @CalgaryFoodBank fundraiser. My family started this 9 days ago with a 10k donation & because of you that has now turned into $512,000!! To every person who donated thank you🙏 To every person in need our hearts and support are with you. ❤️
— Arlene Dickinson (@ArleneDickinson) April 15, 2020
The Dragons’ Den television personality showed her true blue philanthropist colours when she started a retweet challenge on April 5 with the help of Mayor Naheed Nenshi.
She pledged to donate $1 to the Calgary Food Bank for every retweet of the launch video up until $10,000.
In times like these, the generosity and community-minded spirit of Calgarians is needed more than ever.
Every $1 in donations buys $5 in food. https://t.co/oO1EjNM89O
— Naheed Nenshi (@nenshi) April 6, 2020