This Alberta dog with a unique face has over 600K Instagram followers

Mar 21 2024, 9:41 pm

With his unique features and adorable presence, an Alberta dog living in Innisfail has amassed over 600,000 Instagram followers. Woof!

So who is this dog, you ask? Brodie is a five-year-old German Shepherd Border Collie mix who received facial injuries when he was just 13 days old.

“His mother bit him on the head. She crushed his skull, they thought he would be fine, and as he got older, everything started to twist and fuse together,” said Amanda Richter, who adopted Brodie when he was seven months old.

ā€œThey donā€™t really know why she did that; they just heard the yelp. They think it could have been food aggression and also stress,” said Richter. Brodie’s mom was a young stray who gave birth at Old MacDonald Kennels just outside of Ponoka.

 

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A post shared by Brodie (@bestboybrodie)

Richter welcomed Brodie to her home in the fall of 2019 and started posting him on Instagram to show his progress in adjusting to a new life.

“I posted some pics, didnā€™t think it was going to go anywhere,” said Richter. “His pictures from the start were gaining thousands of likes. Right around Christmas and January 2020, it really exploded.ā€

 

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The pooch has been featured in news articles from as far away as Argentina and China. Brodie has since landed some high-profile brand deals with businesses like PetSmart, Pet Valu, and Sketchers, and he has even been made into a plushie by one company.

Typically gaining tens of thousands of likes per post, Richter says Brodie is simply a smart, loveable dog that resonates with people.

 

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A post shared by Brodie (@bestboybrodie)

“He looks different and has some challenges, but that doesnā€™t let it stop him. In his mind, heā€™s a regular dog, and I think that translates to people just cause they look a certain way it doesnā€™t mean they are unworthy,” said Richter.

ā€œIt just gives people hope, and heā€™s really cute, so that helps too.ā€

 

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On his TikTok, Brodie landed a campaign to work with electronic music artist Kygo for a promotional video that highlights pet adoptions to the tune of his single “Love Me Now” featuring Zoe Wees.

“I looked up the record company and saw Britney Spears was signed to it, and I love her, so I was freaking out,” added Richter.

 

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A post shared by Brodie (@bestboybrodie)

As of March 2024, Brodie has amassed over 1.6 million followers across TikTok and Instagram.

Just look at him ā€” who wouldn’t want that cute face on their timeline?!

 

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A post shared by Brodie (@bestboybrodie)Ā 

This article was originally published in August 2021 and has since been updated.Ā 

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