Molson Launches Winter Sports Event Contest - Performance Enhancing Canadians

Molson is boosting Canadian athletes' performance this winter by sending them Performance Enhancing Canadians, passionate fans in the stands to cheer them on. Studies show that fans cheering in the stands can enhance athletes' performance by up to 10%. 

So, as a proud supporter of Canadian sports for decades, Molson is bringing the statistically-proven competitive advantage to life by rallying Canadians to become Performance Enhancing Canadians and fill the stands at winter sporting events. 

With hundreds of prizes available, including ten all-expenses-paid experiences to major winter sporting events, Molson is reaching far and wide to bring Canadians closer to the action to help the country win.

Four unique draws for ten Performance Enhancing Canadian sport experiences will be taking place between January and April. And be sure to look out for hundreds of other performance enhancing experiences on social and at select bars and restaurants. 

Ready to be one of Molson's Performance Enhancing Canadians? Head to molson.ca/PEC to enter and be part of the fan energy powering Canadian athletes this winter. Lookout for hundreds of other performance enhancing experiences on social and at select bars and restaurants.