Director of Marketing
Location: Vancouver or TorontoPosted on: Jan 20th

Who you are

You are an experienced marketer who directs, leads and inspires, while rolling up your sleeves and working side-by-side with your team. You’re equally skilled in strategy and creativity. Generating and growing digital engagement across social channels is part of your expertise. You’re proficient in consumer and content marketing, have new media industry experience, and are ready to help one of the fastest growing digital media companies in Canada during a time of key growth.

What you'll do

  • Oversee, grow and develop the marketing team
  • Build, manage, and continually update a short and long-term strategic marketing plan that aligns with the overall corporate goals and objectives
  • Research users, clients, initiatives, competitors, and potential opportunities, and regularly communicate discoveries
  • Lead the delivery of marketing insights, trends/forecasts, process and outcome evaluation, and the ongoing development of product/market fit, growth and pricing strategy
  • Ideate, plan, execute and evaluate digital, social media, video, email, and other marketing efforts
  • Elevate the brand, Daily Hive’s best practices, methodologies, and solutions to increase awareness, and continuously improve our brand framework narrative, positioning, messaging and general public awareness
  • Set tone and direction for all social media, and create and execute a clear internal and external strategy to engage and retain followers
  • Support sales and lead generation efforts, and oversee sales materials and collateral
  • Manage, mentor and build a cross-functional team that includes brand ownership and marketing (online and offline), public relations, user acquisition and engagement, client acquisition and monetization, and social media coordination / community management
  • Collaborate with all departments to optimize acquisition and engagement, and drive profits and market share
  • Measure, report and optimize marketing program performance, and lead discovery and adoption of emerging technologies

What you have

  • Bachelor’s degree in business, marketing, communications, psychology or related field
  • 3+ years’ experience in leading and managing a marketing team and 7+ years’ of developing and managing multifaceted/multi-platform marketing campaigns
  • Proven in-depth experience, knowledge and application in content marketing, all social media platform management and marketing (preference to candidates with experience at or in regular contact with Facebook)
  • Goal oriented, experienced in social media KPIs, and a documented ability in rooting ideas, plans and post-campaign summaries in data, and a passion for refining formulae
  • Documented ability to effortlessly jump back and forth between the creative and analytical sides of marketing
  • Strong understanding of the principles of SEO, including keyword research and Google Analytics
  • Proven B2C marketing campaign experience. B2B experience is also an asset.
  • Strong knowledge of video content marketing experience
  • Experience in audience and buyer market research
  • Team player, with a passion for leadership and mentorship
  • Excels in a startup environment with flat organizational structure and strong interdepartmental collaboration
  • Experience in project and stakeholder management
  • Excellent interpersonal, written and verbal communication skills, and the ability to communicate information in video format
  • Competency in Microsoft applications, Google Workspace, and Wordpress

The role

Type: Full-time, permanent

Location: Vancouver or Toronto (currently working remotely)

Benefits of working with us

  • Medical/Dental/Vision benefits starting after three months
  • Flexible work environment and vacation time
  • Opportunity to lead the Marketing department and play a major role in the future of Daily Hive
  • Strong potential for long-term career growth and development with a fast-growing company
  • Be part of a relaxed (but hard-working) team that feels more like family than co-workers

We thank all applicants for applying, however, only successful candidates will be contacted.

Daily Hive is an organization that values creativity, innovative thinking, and diversity. We offer a great opportunity to work alongside passionate and intelligent individuals, and are proud to be an Equal Opportunity Employer.