One of the world’s largest coffee growing regions — and hottest tourist destinations — is now home to a one-of-a-kind 20,000-sq-ft Starbucks sanctuary honouring the caffeinated brew.
The beverage giant just opened the Starbucks Dewata Coffee Sanctuary in Bali, Indonesia, and promises a “seed-to-cup” journey for tourists.
It is the largest Starbucks destination in Southeast Asia. The project is a partnership with PT Sari Coffee Indonesia.
The store, which is located in the fourth largest Arabica bean growing region on earth, is intended to highlight the role coffee growers play in the company — and celebrates all things coffee culture.
It is meant to be an immersive experience for coffee lovers, “igniting all five senses.” Guests enter through a 1,000-sq-ft arabica coffee farm, can try their hand at coffee bean de-pulping and washing during harvest season, rake and dry coffee beans, as well as visit budding seedlings in the nursery.
There’s also a multimedia room where visitors can engage with a multimedia video wall.
And then, of course, they can drink an absolute ton of coffee: There are more than 100 Dewata beverages and food items.
Starbucks has been serving single-original coffee from Sumatra for four decades.
The sanctuary is the 10th reserve bar to open in Indonesia, and is one of 370 stores in the country. The company chose the location strategically, calling Bali one of “Southeast Asia’s most dynamic markets.”
Starbucks is one of the largest buyers of Indonesian coffee beans.
In 2015, it opened the Farmer Support Center (FSC) in Berastagi, North Sumatra where Starbucks agronomists conduct research to develop disease-resistant coffee varietals.
Through local partnerships, the corporation plans to donate 100,000 seedlings annually in the country.