Canada’s first national cannabis certification program, Cannabis Wise, was recently launched with the help of The National Institute for Cannabis Health and Education (NICHE).
The program is designed to promote quality and drive continual improvement in the cannabis industry, specifically amongst private retailers and micro-producers.
Cannabis Wise Co-founder and CEO of NICHE Canada, Barinder Rasode stated that “NICHE has travelled the country talking to cannabis patients, consumers, stakeholders and businesses, and what we heard is that product quality reigns supreme with today’s conscious consumer. The Cannabis Wise symbol will become recognized worldwide as a symbol of quality and trust.”
The Cannabis Wise standards include defining “craft” or “high quality” cannabis with specific scientifically-determined markers. The program establishes clear quality parameters and provides the public with non-biased quality assessment reports.
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Cannabis Wise is a voluntary program and all products will be reviewed by a panel of experts using blind tasting methodology. Samples must first pass analytical testing from a Health Canada certified laboratory, followed by basic visual and olfactory analysis.
The program was developed to complement existing regulatory systems, and the seal indicates which specific flowers have been grown, processed and cured in accordance with the traditional methods and quality standards observed by expert growers and breeders.
About NICHE Canada
The National Institute for Cannabis Health and Education (NICHE) is a not-for-profit corporation that was created to support the development of policies and regulations that have the health and safety of Canadians as the fundamental priority.
The goal of NICHE is to bring together academic research, government lawmakers, industry partners, and public safety and public health partners to create a collaborative, transparent and fact-based approach to cannabis legalization in Canada.