With just under five weeks until Christmas, the jingle bells are starting to play around town, and on one of Vancouver’s biggest radio stations.
As of Friday morning at 8 am, 103.5 QMFM has switched to “ALL Christmas, ALL the time”. The station has rebranded itself for Christmas for the past seven years, playing festive fare from the likes of Frank Sinatra, Wham! and Michael Buble all month long.
It’s officially a Vancouver tradition.