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Tide sends warning to teens taking part in 'Tide pod' social media challenge

Simran Singh Jan 18, 2018 7:37 am 6,414

First, it was Health Canada, and now it’s Tide warning teens to not eat its laundry pods.

A very strange (and dangerous) social media trend has teens recording themselves eating Tide pods and other laundry packets and posting it online.

Yes, it’s just as dumb as it sounds.

Now, Tide and its manufacturer, P&G,  are stepping up and warning teens to stop putting pods in their mouths.

“Nothing is more important to P&G than the safety of people who use our products and we are deeply concerned about conversations related to intentional and improper use of liquid laundry pacs amongst teens,” said the company in a statement to Daily Hive.

P&G went as far as teaming up with Rob Gronkowski (known as Gronk) of the New England Patriots NFL team to tell teens that eating laundry pods is not OK.

A new Twitter commercial features Gronkowski repeatedly saying “No” to eating Tide pods.

“What the heck is going on people? Use Tide pods for washing, not eating. Do not eat,” says the football player.

Earlier this month, Health Canada reissued a warning to remind the public to not consume laundry pods.

“Because laundry detergent packets are small and often brightly coloured, children can mistake them for food or toys,” said Health Canada in a statement.

The health agency recommends keeping the pods stored safely out of sight and reach of children.

But now, the warning no longer just applies to kids.

So if you’re thinking about eating a Tide pod for this very stupid social media challenge, just know it puts you at risk for irritation, kidney problems, vomiting, choking, nausea, and pain.

Instead of eating Tide pods, just have a real snack instead.

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Simran Singh
Simran is a Staff Writer at Daily Hive. She enjoys writing about culture, society, and politics. In her spare time, she drinks too much coffee and listens to a lot of Beyoncé. Have a story idea? Email her: [email protected]

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