Local experimental hip hop duo, So Loki, are challenging the way their fans consume music.
Comprised of Geoffrey Millar on production and Sam Lucia on vocals, So Loki’s newest record V was released exclusively as a physical USB cross containing a trailer, a photo set, an instrumental set, and the actual sample pack used to make V, in addition to the five track album.
Aiming to pave a new lane for hip hop in Vancouver, the duo is placing more value in the overall experience of their album over digital distribution.
With no official digital release date for the album in sight, the only way to listen to the new record is legitimately to either buy a copy of the album yourself or know of someone who already has. And that’s exactly how So Loki wants you to experience it. “Long live the V.”