Hudson’s Bay has discontinued selling Ivanka Trump’s clothing line, citing “poor performance” as the reason behind the decision to drop the brand.
The company has already discontinued the brand from its website as Ivanka Trump products are no longer available.
“Hudson’s Bay is phasing out this brand through the fall based on its performance,” said company spokesperson Spencer Waybright in a statement sent to Daily Hive.
“As part of our regular course of business, we review our merchandise offerings and make appropriate changes.”
According to the Ivanka Trump website, the brand focuses on “creating a line of chic, affordable, easy to wear pieces for modern women—those who might not have the luxury of a wardrobe change to match the many different hats they wear throughout the day.”
Last year, Hudson’s Bay became one of the top 10 most boycottable companies in the #GrabYourWallet campaign to get stores to stop selling Trump products.