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Tiny furniture video goes viral in Vancouver

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Jenni Sheppard Oct 07, 2016 1:30 am

In a city of skyrocketing rents and tiny apartments, it was inevitable that tiny furniture would be next on most people’s shopping lists.

But Jared and Adam Joubert, of Expand Furniture, were still astonished when a recent video demonstrating their wares online went viral.

The video, which shows the pair turning sofas and beds into desks and dining tables, has already been watched more than 481,000 times on Facebook alone.

The Vancouver brothers started their furniture business almost four years ago. Jared told Daily Hive it all began with their own housing issues.

“We returned to Vancouver after a year away in Australia and realized rent and prices for property were really high. We were looking at smaller places to live in ourselves,” he said.

“Ultimately, there was a gap in the market for this type of furniture – kind of hard to find – or if you find it, it’s not the right size or right type.”

So he and brother Adam, a former national rugby player no less, decided to set up a convertible furniture business to help people save space.

The Ludovico Office (Expand Furniture)

The Ludovico Office (Expand Furniture)

Among the radical furniture they have invented is a desk that folds down into a set of office drawers, and a white cube that becomes five seats.

Cube 5 in 1 Ottoman Seat Space Saver (Expand Furniture)

Cube 5 in 1 Ottoman Seat Space Saver (Expand Furniture)

Jared says his favourite item is the MurphySofa, the product they started with – a sectional sofa by day, and a fold down bed by night.

The MurphySofa Sectional Wall Bed Float (Expand Furniture)

The MurphySofa Sectional Wall Bed Float (Expand Furniture)

But, he says, the customers’ favourite is the Italian Wall Bed and Revolving Bookcase – for “the James Bond factor.”

Italian Wall bed – Revolving Bookcase (Expand Furniture)

Italian Wall bed – Revolving Bookcase (Expand Furniture)

Let’s face it – no matter how small, we all need our own secret lair.


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Jenni Sheppard
Jenni is a former Senior Staff Writer at Daily Hive. Happy Vancouverite. Traveller, snowboarder, foodie, film fan, feminist, geek, cheesemaker, curler.

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