As the province prepares for the legalization of marijuana, which is said to happen by July 2018, Canadian businesses are starting to position themselves in the rapidly growing cannabis market.
Canadian pharmacy giant Shoppers Drug Mart is now looking to hire a medical marijuana brand manager in Toronto – despite it not currently being legal to distribute the drug in its pharmacies.
According to the job posting on the company website, the retailer is looking to hire a senior brand manager who will be responsible for leading the company’s strategy and marketing activities to doctors and health-care providers in the cannabis space.
“The development and integration of the medical brand plan will involve the consideration of the current cannabis market; legislation, regulations and access challenges,” the job post reads.
The successful candidate is required to have four to six years of business management experience primarily in the pharmacy or pharmaceutical industry, in addition to two years of direct or indirect accountability in developing annual marketing plans.
A key function of the job is having a thorough understanding of the cannabis market from a clinical, business, social and regulatory perspective.
The drug store chain has previously applied to dispense medical marijuana, but as of now, it has no intentions of producing marijuana.
The LCBO will operate standalone stores across Ontario, while the role of major pharmaceutical distributors in the cannabis space still isn’t clear.