Loblaws launching scan-while-you-shop phone app in Toronto today

The timeless errand of grocery shopping is getting a modern upgrade today, November 22.

Loblaws is releasing an app that allows users to scan items on their phones while they shop, resulting in a speedier checkout process.

The app will be usable at five pilot locations in Toronto: Queen and Portland, Leslie and Lakeshore, Forest Hill, Maple Leaf Gardens, and Glen Erin.

Real Canadian Superstores in Milton, Oakville, and on Argentia Road in Mississauga will see the app released in coming weeks.

The new technology is meant to take some of the stress and wait-times out of food shopping. It will also allow shoppers to see a real-time total of their grocery bill, which allows users to take more control over their shopping experience.

Shoppers will scan items into the app, creating one major barcode that can then be scanned at the cashier, self-checkout, or a new kiosk dedicated to the app.

The innovation is not totally unlike the cashier-less and line-less Amazon store that opened earlier this year.

Welcome to the future.

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