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The Honest Ed's sign will be preserved, moving to Ed Mirvish Theatre

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Jasmine Williams Feb 08, 2017 12:07 am 82

Even if you never had a chance to step foot anywhere near Honest Ed’s, chances are you’ve seen the bargain shopping centre’s famous sign.

Those glaring red and yellow capital letters lit up by thousands of bulbs have been a Toronto landmark since the store opened in 1948.

However, once Honest Ed’s closed its doors for good last December, many people wondered what would come of the sign. While it had fallen into disrepair over the years, for many, the sign is an important piece of Toronto’s history.

Now, it seems we may have an answer.

David Mirvish, son of the late Ed Mirvish, intends to save a portion of the Honest Ed’s sign and move it to the exterior of the Ed Mirvish Theatre near Yonge and Dundas.

Honest Ed's Sign

Twitter/Norm Kelly

According to a Mirvish Productions press release, the plan is to carefully dismantle and remove the sign from its current Bathurst and Bloor location and then ship it to a warehouse where it will be refurbished. Once this is complete, a new steel structure will then have to be attached to the Ed Mirvish Theatre to hold the 30-foot-tall and 60-foot-wide sign.

While we can’t all breathe a collective sigh of relief just yet – the installation of the Honest Ed’s sign at Ed Mirvish Theatre still has to be approved by Toronto City Hall – if the reaction on social media is any indication, the move is certainly well received by many Torontonians and history buffs alike.

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Jasmine Williams
Jasmine is a freelance writer, editor, and content strategist based in Toronto, ON. She’s a big fan of breakfast sandwiches, barre classes, and alliteration. When she’s not glued to her laptop, you’ll likely find her shamelessly taking pictures of her food.

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