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Air Canada Centre to be renamed Scotiabank Arena next summer

Sports, News

Air Canada Centre to be renamed Scotiabank Arena next summer

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DH Toronto Staff Aug 29, 2017 5:09 am 1,923

The Air Canada Centre is getting a new name.

According to TSN, Maple Leaf Sports & Entertainment (MLSE) has agreed to a 20-year sponsorship agreement to rename the ACC to the Scotiabank Arena.

“We have always sought new and innovative partnerships with the goal of building strong and enduring communities,” said Brian Porter, Scotiabank’s President and CEO in a release.

“Today’s announcement is an extension of Scotiabank’s unwavering love of sports and our commitment to help young people reach their full potential. We believe that MLSE is an ideal partner for Scotiabank to reach our objectives.”

In comparison, MLSE’s 1994 deal with Air Canada paid just under $4 million per year.

The name change will come into effect as of July 1, 2018, but the Internet has already had its say about the arena’s new title.

Scotiabank and MLSE will also work together to develop a Centre for Excellence in downtown Toronto where employees will work to address customer concerns.

TSN says the deal is believed to be the be the highest priced building and team sponsorship in North America.

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DH Toronto Staff

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