RRReady for the return of RRRoll Up The Rim To Win? The annual wintertime tradition returns to Tim Hortons this month and will see millions of Canadians forgo their usual pour-overs and Americanos in the name of potential swag.
Kicking off on February 7, and on until March 28, 2018 (or while cup supplies last) coffee-drinking Canadians can once again thumb-pump to win one of fifty 2018 Honda Civic Sedan EX-T vehicles, one of 100 CIBC Prepaid cards worth $5,000, 50,000 Tim Cards valued at $50, and millions of free lattes, coffees, and food prizes.
Plus new this year, are 500 ‘Free Coffee for a year’ prizes up for grabs, as well as Scroll Up to Win, a new, free way to roll up a virtual rim once a week for a chance to win a free coffee or donut.
It remains to be seen if the lure of free Double-Doubles, potato wedges, or a new car can entice customers back into stores following the intense backlash in Ontario and beyond after some franchise owners cut employee breaks and benefits to offset the newly increased minimum wage.
RRRoll Up The Rim is currently underway at locations across Canada.